Ripples in the Pond

Crowd Shepherd doesn't talk about clients or projects that we have been actively involved in. Let us instead point out how a small rock can change the surface of a large pond. An idea can change the world, save a company or industry, make for a better reputation or sell a product.

Note: Crowd Shepherd works ethically for positive outcomes.

Plastic Recycling - The plastic industry was the villain in the 1970's. Many wanted to stop production of plastic. The plastic companies through a novel campaign repositioned the consumer as the villain, taking the onus off the real problem.

The war on China's Covid Vaccine. The Philippine's and other countries desperately needed a vaccine to combat COVID. A campaign was created to undermine the Chinese version of the vaccine. Not for the betterment of mankind, but rather political positioning.

Doctors prescribed cigarettes for better health (1940s, 1950s, 1960s). Campaigns were created to convince the public that cigarettes would not affect their health.